Practical Project: A/B Testing with PHP
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A/B testing is one of the most important testing methods in online marketing. In general, two variants of a system are compared with each other to investigate which variant increases a certain user reaction.
In practice, this method is often used in web development as well. Page A differs slightly from page B and visitors are shown one of the two variants. This happens randomly, so that two groups that are as comparable as possible are created, whose reactions are observed.
This course shows with a practical example how A/B tests with PHP can look like:
- The PHP example to be optimized is examined and analyzed
- Programming a simple A/B test including evaluation
- Teaching the mathematical foundations that set the framework of the test
- Further optimizations of the test using mathematical foundations
- Implementation in PHP
The great practical relevance in the course is intended to successfully introduce participants to A/B testing. After this course, participants have not only understood the mathematical foundations of the theory, but are also able to conduct such tests independently.